JOB ADVERTISEMENT

JOB ADVERTISEMENT FOR MARKETING AND PUBLIC RELATIONS OFFICER

Marist International University College (MIUC) is a Constituent College of the Catholic University of Eastern Africa (CUEA). The College, located in Karen, Nairobi, is a Roman Catholic Institution of Higher Learning founded in 1986 by the Marist Brothers of the Schools.

The College invites applications from results-driven professionals for the post of:

MARKETING AND PUBLIC RELATIONS OFFICER

 Location: Nairobi

Reporting to: The Principal

JOB SUMMARY

The Marketing and Public Relations Officer will be responsible for growing student enrollment and delivering measurable enrollment growth within a short, clearly defined timeframe. The position requires a strategic executor, coupled with strong operational execution.

The successful candidate must demonstrate a proven ability to diagnose weak market performance, design rapid-response growth strategies, and lead teams to deliver results under pressure.

 CORE MANDATE

Within the first 6–12 months, the Officer will be expected to:

• Stabilize and grow student enrollment.
• Deliver measurable growth in inquiries, applications, and enrollments
• Reposition the institution’s market presence and public confidence
• Establish disciplined, performance-driven marketing and recruitment systems

KEY DUTIES AND RESPONSIBILITIES

Strategic Turnaround & Enrollment Growth

• Conduct a rapid diagnostic assessment of current enrollment performance and market positioning
• Design and execute short-cycle, high-impact recruitment strategies with clear weekly and monthly targets
• Convert enrollment figures into time-bound recovery and growth plans
• Establish and manage recruitment funnels with strict conversion metrics
• Lead fast, decisive marketing interventions aimed at immediate enrollment gains

Leadership & Performance Management

• Lead, supervise, and hold accountable the marketing, communications, and student recruitment team
• Set clear individual and team performance targets linked to enrollment outcomes
• Enforce discipline, urgency, and results-based performance culture
• Mobilize internal staff as institutional brand and recruitment ambassadors
• Draw annual Marketing budget

Public Relations & Market Repositioning

• Restore and strengthen institutional credibility, visibility, and market confidence
• Develop and manage deliberate PR interventions that directly support enrollment growth
• Oversee media engagement, public messaging, and brand positioning
• Ensure consistent, compelling, and conversion-oriented communication

Partnerships & Market Penetration

• Rapidly activate strategic partnerships with schools, churches, NGOs, TVETs, professional bodies, and alumni networks
• Implement feeder-school, referral, and ambassador recruitment models
• Drive aggressive outreach programs with measurable enrollment outcomes

Digital & Data-Driven Marketing

• Lead conversion-focused digital marketing campaigns (social media, website, WhatsApp, online funnels, newsletters and Email marketing)
• Use data, analytics, and reporting to adjust strategy in real time
• Eliminate low-impact activities and scale what converts

Institutional Integration

• Work closely with Admissions, Academic Departments, and Senior Management to remove enrollment bottlenecks
• Strengthen inquiry handling, follow-up discipline, and fast decision- making
• Provide frequent, evidence-based performance reports to management

 KNOWLEDGE, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree in Marketing, Public Relations, Communication, Business, or related field
• Demonstrated success in turning around low performance or declining numbers in marketing, recruitment, sales, or growth roles
• Proven experience leading teams under performance pressure
• Strong command of digital marketing, growth funnels, and conversion strategies
• Experience in education sector marketing or student recruitment is a strong advantage
• Candidates must be able to provide verifiable evidence of results achieved

 VALUES AND COMPETENCIES

• Strong execution bias and intolerance for underperformance
• Strategic, analytical, and decisive thinking
• Exceptional leadership and accountability orientation
• High resilience and ability to perform in high-pressure environments
• Integrity, professionalism, and alignment with institutional values
• Results-focused, disciplined, and time-conscious

PERFORMANCE INDICATORS (KPIs)

• Percentage increase in student enrollment within defined periods
• Conversion rates from inquiry to enrollment
• Speed and effectiveness of turnaround interventions
• Quality and productivity of partnerships activated
• Campaign-to-enrollment impact metrics

APPLICATION PROCEDURE

Interested candidates should submit:

• Application letter
• Curriculum Vitae
• Copies of relevant certificates and three reference letters from recognized persons/institutions.
• A brief concept note (maximum 2 pages) clearly demonstrating:

“My 90-day and 12-month turnaround strategy to grow Marist International University College’s student enrollment.”

The Deputy Principal – Administration

Marist International University College

Marist Lane, Off Lang’ata Road, Karen

P.O. Box 24450 – 00502, Nairobi

Email: dpadmin@miuc.ac.ke

The application should reach  the above-mentioned office  on or before   Friday 13^th March 2026.Only shortlisted candidates will be contacted.